Importance Of Signature In Email

As a business, email marketing is one of the important forms of reaching your products to a wider audience. In such a case, writing appropriate mailers to catch customers' attention is really necessary. Just like an ordinary signature written at the end of a formal letter signifies the identification of the writer. Email signatures convey the identification of the company. A good signature creates a good impression on the customer about whether it is a legal or professional company. There are certain do’s and don’t for creating a professional email signature, which we will be discussing in this article. Many businesses overlook this idea of business signatures. But it is really important to have one. Keep reading to know why.

Advantages of having a professional email signature

✉ Brand identification
With millions of companies across the globe, it is important to brand your unique company to stand out from the crowd. A unique brand means even the finest details matter- such as the color of the background, the font used, writing style, logo, and other such details. It is important to keep a standard signature and every user of the company should use the same signature for their business communication purposes. i.e employees should not be permitted to customize signatures on their own. Following this, avoids confusion and will also give your customers a good impression about your company.

✉ Gives details about the company
An Email Signature serves as a digital business card for all the employees in your firm. The information given at the bottom of business emails is called email signatures. Unlike regular signatures, email signatures give in-depth details about the company and its employees. Users can contact the company from the details given in the signature. These details include contact name of the employee, their designation, company contact details such as phone number and email address. This also includes social media options such as Instagram, Facebook, Twitter of company profile. If these linked communication platforms have good audience engagement, it gives an assurance to the customers about the authenticity of the company.

✉ Showcase professionalism
Having a well-designed email signature showcases the effort taken to convey the information. If your email is well-written, but the sender's information is not given properly, the recipients will be left with a negative impression. Ending the email with a positive note and appropriate sender details makes a lasting impression. Email signatures also known as email footers can contain URLs to drive traffic to your main website. You can also add your company’s rating and reviews from google to showcase your brand reputation. Along with sender and company details, an email signature promotes your brand and also helps in the marketing process. It shows an overview of the company within a tiny space allowing users to explore other resources of the company.

Ways to get a Business Signature

1) Create it manually using a template

2) Use free Email Signature generator

Here are a few guidelines for your reference, if you wish to create a manual signature. Employee name, employee designation, company name, company logo, corporate email address, phone number, website link, and social media links are all included in a generic business email signature. Optionally, you can also add a call to action link and employee display picture to it. Email providers have a certain character limit for creating email signatures, it is advised to create the design around that constraint.

Points to remember when creating an Email Signature

Now that you know how to create an email signature, let us discuss a few do’s and don'ts for the same.

✉ Keep your content short and precise. Avoid cluttering with too much information.

✉ Make sure each click navigates to its respective page. Avoid using too many hyperlinks for CTA( Call-to-Action)

✉ Banners are an amazing way to promote offers on your products, especially on occasions. Don’t forget to update the content on banners regularly and replace outdated offers with new ones.

✉ Although legal information is not mostly read by recipients, it is necessary to be displayed. So, make sure to write a disclaimer.

✉ Make sure the signature appears the same on every device whether phone or desktop.

Now that you know, the importance of signature in emails, make sure you create one for your business. With the availability of free email signature generators, it becomes easier to create one. Is your company a reputed one? Your recipient will know it soon! Now it depends, whether you are ready to put some effort into creating a professional email signature for your business. After all, what's a book without an author name!